Pre-Negotiation Research

She walks into the boardroom empty-handed while her competitor slides over a folder thick with intel, and she watches her dream deal slip away in real time.

4 pages

Key Benefits

  • Never walk into a negotiation blind again – Follow a proven research process that uncovers exactly what you need to know about the people, company, and market before you start talking
  • Discover hidden leverage points others miss – Learn how to find the information that gives you bargaining power and helps you negotiate better terms
  • Build unshakeable confidence fast – Know you're prepared with facts, not guesses, so you can stay calm and focused when the pressure is on
  • Spot risks before they derail your deal – Identify potential problems early so you can plan around them instead of getting caught off guard
  • Speak their language and win their trust – Understand what matters most to the other side so you can frame your proposals in ways that resonate
  • Make smarter decisions under pressure – Have all the critical information at your fingertips so you can think clearly and respond strategically
  • Close better deals consistently – Use research-backed insights to negotiate outcomes that protect your interests and maximize your results

Walking into a negotiation unprepared is like playing poker with your cards face-up. This research checklist gives you the intel you need to negotiate from a position of strength, so you never leave money on the table again. Know more, win more.

You know that sinking feeling when you're mid-negotiation and realize the other side knows way more than you do? They've done their homework. They know your weak spots. And you're scrambling to catch up while trying to look confident.

Every minute you spend guessing instead of knowing costs you. You agree to terms that favor them. You miss leverage points that could have swung the deal your way. You walk away wondering what just happened and why you feel like you lost before you even started. The truth is, most negotiations are won or lost before anyone sits down at the table.

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Your Secret Weapon for Every Negotiation

This Pre-Negotiation Research Checklist changes everything. It's your step-by-step roadmap to gathering the exact information you need before any negotiation begins. No more guesswork. No more flying blind. Just a clear, proven process that helps you uncover who you're really dealing with, what matters to them, and where your opportunities lie.

Walk In Knowing Exactly What to Say

Inside this checklist, you'll discover how to research key decision-makers, dig into company financials and priorities, understand market conditions that affect your position, and identify potential risks before they become problems. Each step is designed to be simple and actionable. No fluff. No theory. Just practical research tactics that give you confidence and clarity.

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The Difference Between Hoping and Knowing

When you've done your research, everything changes. You speak with authority. You anticipate objections before they're raised. You find creative solutions because you understand what the other side truly needs. This checklist ensures you show up prepared, stay calm under pressure, and make decisions based on facts, not fear. Stop leaving deals to chance. Start negotiating like a pro who always has the upper hand.

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