The Email Split-Testing Workflow

She stares at another failed campaign wondering why her emails never convert while her competitor's subscriber list prints money every single week.

34 pages

Key Benefits

  • Stop guessing and start knowing – Get a proven testing framework that shows you exactly which email elements to test first for maximum impact, so you never waste time on tests that don't move the needle.
  • The ICE Framework gives you clarity – Use this simple scoring system to prioritize your tests and focus on changes that deliver the biggest results in the shortest time, even if you're brand new to split-testing.
  • Track what actually matters – Learn which metrics predict sales and which ones are just vanity numbers, so you can make smart decisions that grow your revenue instead of chasing empty stats.
  • Real case studies you can copy – See exactly how other businesses used small tweaks to generate huge wins, then swipe their strategies to boost your own open rates, clicks, and conversions fast.
  • Your 90-day testing roadmap included – Follow the complete schedule that tells you what to test each week, keeping you consistent and organized so you build momentum instead of losing steam.
  • Step-by-step test design made simple – Get the complete walkthrough for planning, launching, and analyzing every test, even if you've never run a split-test before in your life.
  • Send every email with confidence – Finally know what your audience responds to, what drives action, and what turns subscribers into paying customers, so every campaign performs better than the last.

Stop guessing what works in your email campaigns and start knowing for sure. This proven split-testing system shows you exactly how to double your open rates and skyrocket conversions in just 90 days—without expensive tools or a marketing degree.

You hit send on your email campaign and wait. Hours pass. You check your stats and your heart sinks. Another disappointing open rate. Another batch of subscribers who didn't click. You spent hours writing that email, but something isn't working. The problem? You're flying blind, making decisions based on gut feeling instead of real data.

Here's what makes it worse: every email you send without testing is a missed opportunity. Your competitors are learning what works while you're stuck wondering why your carefully crafted emails fall flat. You know split-testing could help, but it feels complicated. Which elements should you test first? How do you read the results? What if you waste time testing the wrong things?

The Email Split-Testing Workflow - Image 3

The Simple System That Ends Email Guesswork Forever

This complete workflow takes the confusion out of email testing. You get a proven framework that shows you exactly what to test, when to test it, and how to read your results. No more paralysis by analysis. No more wasted campaigns.

Everything You Need to Send Smarter Emails

Inside, you'll discover the ICE Framework—a dead-simple scoring system that tells you which tests will give you the biggest wins fastest. You'll follow clear, step-by-step instructions for setting up tests that actually matter. Real-world case studies show you how tiny tweaks create massive results (like the subject line change that boosted opens by 47%).

The Email Split-Testing Workflow - Image 4

Your 90-Day Roadmap to Email Success

The best part? You get a complete 90-day testing plan that keeps you organized and consistent. No more wondering what to do next. Just follow the schedule, track the metrics that matter, and watch your email performance climb. You'll finally know what your audience responds to, what drives clicks, and what turns subscribers into buyers.

Start Getting Real Results From Every Campaign

Stop leaving money on the table. This system helps you make every email count. You'll send with confidence, knowing your decisions are backed by data, not hunches. Your open rates will climb. Your clicks will multiply. Your sales will grow. All because you finally know what works.

We exist to make knowledge more accessible.

Working with educators and publishers to create a digital libraryof more than a million books, available anywhere in the world.

Designing study tools to help you learn more effectively.

Giving you everything you need to spark the biggest thoughts,dig into the tiniest detail, or just get that assignment done.

Unlock Evife Unlimited+